In a Digipak photographs or posters are included, which would most probably be of the artist or to reflect the mood or genre of the music. A track list including song writing credits. One box with a disk impression, where a design will be in the background of the plastic tray where the CD sits, or alternatively the design will be upon the CD itself. A Band/Artist information section
(names,
instruments, additional musicians, Copyright and year of release etc.). Barcode
and QR and
a Logo for the record company. Some Digipaks include other pictures of previous albums of the same artist or a membership
postcard/flier and or a free image/poster.
Below is an official Digipak from singer Rhianna promoting her "Loud" album.
Inside contains three panels where the CD, posters and other medias may sit. On these panels it is a continuous photo over them which makes the album look more attractive and bright. The red roses present passion and love with suits with the femininity. The front cover is used to draw attention to the audience, hence the red hair and lips. The colour red associates with love, danger, power and desire, which may conclude the themes for all of the songs in this album. Red is also a very sexual colour which would appeal to her male target audience. Her face is shown closely on the front cover to show her flawless skin and beauty. The text is very plain, but suits to the background with not being too much as it stands out and is visible to her buyers. On the back cover, Rihanna is shown again not looking at the camera, which makes her seem very vulnerable which relates to the rest of the album. It also reflects that she feels that she can express her feelings through her lyrics.All of the images seem to show that she is hiding something, in which it targets her audience more to let them find out exactly whats in store for them. The back cover has a barcode displayed, along with writing of her company, such as who the producers were etc. On the side of her album, her record company "Def Jam" is shown to advertise their work as well as herself.
The next analysis will be of Katy Perry and her album Teenage Dream, below shows the digipak of the album. To start with, Katy's album attracts mostly girls, due to the overuse of the colour pink, which is seen to be a feminine colour. However, it also can attract males due to the album cover is seen to have cases of nudity, which is great for the male audience. The album cover is seen to show Katy looking very glamorous in a sort of 1950s pin up girl. The album name is written in quirky, candy cane like writing, which relates to Katy being a quirky and fun person, also relating to her song 'California Gurls' which was a huge hit off this album. A 'Parental Advisory' logo is also shown on the front cover to warn audoences that there is explicit content in this album. The track list of her album is written in bold red letters, standing out from the pink and blue background to make it visible, also the 'O's are swapped for a red and white boiled sweet which also relates to her song 'California Gurls'. Also on the back cover of his album is shown to be pink writing representing her record company and her producers etc. A barcode is also shown upon this album as it enables the record company to know how many have been bought. Inside the album case are three panels, 2 CDs and a poster. The poster is being held in one of the panels in which folds out to be a large poster for the buyer to post up, this can be similar to a free gift inside. The two CD's are both related to her album theme which is the music video to 'California Gurls'. The CDs are both to be seen as a doughnut and a candy sweet. These Cds are both very eyecatching and vibrant, which can relate to her fun and exciting album.
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